Today’s success tip comes from Amanda Clarkson.
Discovering the power of eBay in early 2006, Amanda dove in headfirst, immersing herself in the subject of eBay and soon mastering the powerful online retail platform, becoming a Platinum Power Seller within nine months of starting. This became the basis for her second business, You Won The Bid Ltd, which currently delivers eBay courses all over the world.
With millions of products on eBay at any one time, what are your top tips for making your products stand out from the crowd?
1. Make sure you use the right keywords in your ‘listing/description title’ so that buyers or bidders can easily find you.
2. Make sure your product is listed in the right category. You won’t believe the amount of sellers who get this wrong.
3. Make sure you point out all of the benefits of your product and not just the features.
4. Remember, you’re in the business of story-telling when you sell on eBay. If you can wrap a good story around your product and yourself, you’re far more likely to get more bids. People relate to stories.
5. Become an expert in your category. People love to buy from sellers who really know and understand the products they’re selling. If you do this right, you’ll stand head and shoulders above your competition.
6. Understand that buyers are looking for an experience when they shop on eBay. Don’t copy what 95 per cent of sellers are doing. They’re not necessarily right!
7. Remember: the sale only begins when you’ve made the sale. It’s the after sale service that will make or break your business.
Tune in again next week for more great tips.
Until then,
Allan Poole










After he founded Good Health Solutions, which is now Australia’s largest corporate health and wellbeing consultancy, Andrew continued to work with professional athletes and is now considered one of Australia’s leading experts on performance.
At 28, with a baby and a huge mortgage, Michelle opened her training business, with AMP as her first client. She is an accredited NLP practitioner and master trainer in presentation and influencing skills. She works with CEOs and their teams to help prepare them for presentations at company meetings, conferences and sales pitches.
Amy is the Managing Director of Bow Wow Meow, which today is a leading producer of fun and functional pet tags. Its products are distributed through more than 1,500 pet shops sold throughout the world via the internet.
Thousands of salespeople around the world have adopted Ari’s Unlock The Game program and are generating significantly better results. Ari has also created Unlock The Internet Game which uses live chat to help online businesses.